Years
2025
Categories
Authors
ARTICLES
Original Article
Yunus Emre Öksüz,Gözde Masatcıoğlu
2025, 9(2), s:20-27
Online shopping is more attractive to consumers than physical shopping due to the convenience and variety of products it offers. This situation has introduced the concept of online shopping addiction, a concept that is increasingly used in literature. The increasing commercial potential of social media platforms and the advertising strategies of shopping websites on social media show that social media platforms encourage shopping. This study aims to examine the online shopping habits of individuals who spend significant time on social media and to investigate the potential impulsive effects of social media on online shopping. The study was conducted with 254 participants through an online survey method. The relational survey method was used in the study. The study was conducted through the Online Shopping Addiction Scale and the Social Media Addiction Scale-Adult Form. As a result of the correlation analysis, a significant relationship was found between social media use and online shopping (p <.01). The regression analysis showed that a one-unit increase in social media addiction caused a 0.762-unit increase in online shopping behavior (B = .762, SE = .041). These findings support the hypothesis of this study that as social media addiction increases, online shopping addiction increases.

2. Sayı
1. Sayı
Ek Sayı







